Black Friday is an exciting time for everyone, but for new parents, it’s an opportunity to grab essential items at unbeatable prices. From baby gear to parenting tools, the deals can make a big difference in your budget, especially when your hands (and wallet) are full with a new little one. Whether you’re preparing for a newborn or looking to stock up on items for the months ahead, prepare your Black Friday shopping list and add our recommended 10 Black Friday buys for new parents.
Don’t want to wait until Black Friday? You might even get a great price already – try your luck!
1. Strollers and travel systems
One of the biggest investments new parents face is purchasing a stroller or a complete travel system, which includes a stroller and infant car seat. Black Friday often brings steep discounts on top brands like Graco, Silver Cross, Kinderkraft and hauck. Look for deals on lightweight strollers, jogging strollers, and even full travel systems that make life on the go easier for you and your baby. Many retailers also offer bundles that include accessories like car seat bases and stroller covers, giving you more value for your money.
2. Baby monitors
Peace of mind is priceless for new parents, but thankfully, baby monitors often see great discounts during Black Friday. Whether you’re looking for a traditional audio monitor or a high-tech video monitor with Wi-Fi capabilities, this is the time to buy. Brands like Infant Optics, BOIFUN, and Arenti typically offer discounts on their top-rated models. Some even feature motion tracking, night vision, and temperature sensors to help you monitor your baby’s environment and ensure they’re safe and comfortable.
3. Cribs, bassinets and playpens
Your baby’s sleep space is a critical investment, and Black Friday often brings discounts on cribs, bassinets, and playpens. Look for deals from trusted brands like Delta Children, Bellababy, and BabyBjörn. If you’re planning to co-sleep, consider looking for a bassinet that attaches to your bed, or if space is a concern, opt for a foldable playard that can double as a travel crib. Adjustable cribs that grow with your child are also great options to look out for, as they can last for several years.
4. Baby Carriers
Having your hands free while keeping your baby close is a huge benefit for busy parents. Black Friday is the perfect opportunity to invest in a baby carrier or wrap. Look for ergonomic designs that support both parent and baby, offering comfort and versatility. Top-rated carriers like Ergobaby, BabyBjörn, and Boba often feature Black Friday discounts, allowing you to carry your little one in style without the hefty price tag.
5. Breast pumps and feeding supplies
Breast pumps are often expensive, but essential for nursing moms who want to pump and store milk. Black Friday is a great time to purchase high-quality electric breast pumps from brands like Medela, Spectra, or Elvie at a fraction of the cost. Don’t forget to stock up on feeding supplies like bottles, sterilizers, and nursing pillows, which are often part of bundle deals during the shopping season.
6. Diapering essentials
Though they may not be the most glamorous items, diapers and wipes are a necessity, and Black Friday is a great time to stock up. Many major retailers offer bulk deals on diapers/nappies from brands like Pampers, Huggies, and Honest Company. Look for combo packs that include wipes to make your purchase even more cost-effective. You can also keep an eye out for deals on diaper subscriptions. These deliver these essentials to your doorstep regularly, saving you time and money in the long run. Consider grabbing deals on diaper pails, changing pads, and other accessories that can help keep diaper changes convenient and organized.
7. Nursing and maternity wear
Comfort is key for new and expecting moms. Conveniently, Black Friday often brings markdowns on nursing bras, maternity leggings, and other essentials. Popular retailers like Amazon usually offer discounts on maternity and postpartum clothing, helping you stay comfortable without breaking the bank.
8. Toys and developmental products
As your baby grows, so will their need for toys that encourage development and play. Black Friday sales often include steep discounts on baby gyms, educational toys, and sensory play items. Brands like Fisher-Price, VTech, and Skip Hop offer safe and engaging toys that stimulate your baby’s curiosity and motor skills.
9. Nursery tech
Smart tech for the nursery is becoming more popular, and Black Friday is a great time to invest. From white noise machines to smart humidifiers, these gadgets can help improve your baby’s sleep environment. Look for deals on popular brands like Hatch Baby, FridaBaby, and Levoit to snag products that help maintain a soothing nursery atmosphere.
10. Baby clothing and swaddles
With how quickly babies grow, new clothes are always needed. Look for Black Friday deals on baby clothing and swaddles from popular brands like Carter’s, Burt’s Bees Baby, and aden + anais. Bundle sets, organic cotton options, and cosy swaddles are often heavily discounted. Take this opportunity and refresh your baby’s wardrobe.
Final Thoughts
Black Friday offers new parents the chance to save on many essential items, from big-ticket gear to everyday baby products. By shopping smart and focusing on quality brands, you can score great deals that will serve you and your baby well for months or even years to come.
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